Hello, I’m Su.

I'm a Product Designer and service design thinker with a knack for understanding how people interact in both physical and digital spaces. With over 8 years of experience in tech and fashion, I excel in strategic thinking and systematic approaches to design, crafting end-to-end experiences that seamlessly align user needs with business goals.

I thrive on solving complex problems, especially in those gray, ambiguous areas where clear solutions aren't immediately obvious. My ability to manage stakeholders and align teams through effective facilitation helps ensure that everyone is moving in the same direction.

When I'm not immersed in making a positive impact on people's lives, I'm usually planning my next scuba diving adventure.

What partners and peers are saying

  • “Su is a fantastic collaborator and an excellent partner - she digs deeply into the problems to fully understand customer, associate, and business needs, surfaces critical pain points to help our team identify areas where the highest leverage exists, and executes beyond the strategy to get us to working solutions vs unrealized ideas. Su consistently delivers high quality work and continues to push for answers through obstacles. She brings insights and expertise that bridge design, product, and tech, and is a fantastic partner to work with!”

    Alla B, Product Manager

  • "Some awesome stuff about Su: a) picks up new information so fast and asks questions when something is unclear b) gets into the weeds when it matters but keeps it moving c) can combine big and small thinking fluidly. There is an incredibly fine line between doing work and doing great work. Su does great work, and people like her make all the difference. You rock, Su!"

    Kevin S, Product Manager

  • "She's one of my favorite people to partner with and always helps me see things from a fresh perspective, see connections that we can make across silos, and makes me feel informed and appreciated."

    Catherine B, Product Designer